Yikes. They say Google uses groupthink to compute their ‘suggestions’ search tool. If that’s true, get us the hell out of this group. We’re reminded of Nicholas Carr’s recent piece in The Atlantic.
Google Suggest, like the similar services offered by other search engines, streamlines the discovery of information. When you click on a suggestion, you arrive at a page of search results, and the accompanying advertisements, a little faster than you would have, had you typed out the query yourself. Google Suggest is technically remarkable. It testifies to the power of cloud computingâ€”the serving-up of software and information from big, distant data centers rather than from a computer’s own hard drive. When I typed that first p, the letter was beamed across the Internet to a Google server in a building hundreds of miles away. The server read the letter, gathered 10 popular search terms beginning with p, and shot the list back to my screen. This intricate data processing took less than a second. It felt magical. It felt a little creepy, too.
Ya think? Carr happened to be creeped out by potential privacy invasions. But we’re a little more concerned with whoever this prostitute is who tried to eat a tire.