The Federal Trade Commission issued a final report addressing consumers' online privacy in which it praised the ad industry's efforts to self-regulate while warning that there could be a bigger push for legislation if the industry doesn't keep its end of the bargain.
Like a draft report the FTC issued in December 2010, the 75-page final report sets out best practices for how companies and policymakers should protect online privacy. At the core of the recommendations is a Do Not Track option to give consumers greater control over the collection and use of their personal data.
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