FTC to Examine Native Advertising More Closely
Agency sets workshop for Dec. 4, which could lead to possible guidelines
Publishers that may be playing fast and loose with native ads, blurring the lines between ads and content, shouldn't be surprised that eventually the Federal Trade Commission would take notice.
Worried about whether consumers are confused by native ads or sponsored content, the FTC scheduled a workshop Dec. 4 to do a deep dive into the popular practice, bringing together publishing and advertising industry reps, consumer advocates, academics, and of course, regulators to explore the consumer protection implications.
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