FT Press Introduces Mini-Business eBooks

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Hey businesspeople, too busy to read a whole business book? Well, now you don’t have to. FT Press (Financial Times Press), owned by Pearson,has begun selling short mini-eBook for Kindle, Nook and Sony Reader for business readers who want something quick to read.

These short titles come in two series: the $1.99 Elements are 1,000-2,000 word versions of already published books, like this version of the exciting ‘How to Generate Effective Press Releases for Social Networks.’ The $2.99 Shorts are new 5,000 word essays produced in partnership with New World City, like ‘Hatching the Big Green Egg.’ Amazon is, of course discounting these eBooks, selling them for $1.59 and $2.39 respectively,” while Barnes & Noble is not. FT Press says there are currently 242 Elements and Shorts available, with a total of 500 coming by the end of 2010.

eReaders with wireless capabilities, and smartphones, have made this kind of single-serving eBooks increasingly common. Last week we reported on a similar venture from The Atlantic. What do you think of them? Annoying way of fragmenting the book, or useful idea?