Frosmo Social Optimizer Helps Sites Track Users and Customize To Increase Revenue

Facebook Connect allows websites to know a lot about their users. However, sorting through this data and customizing a site to best fit each user can be difficult and a drain on engineering and design resources. Former gaming network Frosmo wants to help companies simplify this process and increase their revenues through their new product: Social Optimizer.

Frosmo’s CEO Mikael Gummerus founded the company in 2009 as a game network which could be integrated into portals like Yahoo! and China’s RenRen.

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