From Today’s “This Is Almost Getting Ridiculous” Category

  • First, Hotline, then Technology Daily, and now a Facebook page for Swizzle Challenge winners.

  • “Guests at Omni luxury hotels will find small scented stickers on the front pages of their free copies of USA Today. A blackberry aroma will suggest that the guests start the day at their hotels with a cup of Starbucks coffee “paired with a fresh muffin.” The promotion, to be tested for at least six months, is being sponsored by Omni Hotels and Starbucks Coffee.” (from NYT)