Friday Pho-ho-ho-to: Santa Smoking
(Photos: Lane Medical Library, Stanford University)
Save your cookies and milk. If these vintage ads are any indication, Santa would prefer you leave him a fresh carton of cigarettes as he goes about his yearly rounds. In a 1951 ad for Pall Mall (at left), Santa reminds you not only of the brand’s mildness but also, with the help of a rather complex “puff chart,” its reassuringly “measurable” mildness. Around the same time, Lucky Strike dropped the stylization and went with a Santa whose presents, frankly, we’d rather not receive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in