Fresh Del Monte Produce Inks Plant-Based Deal With Purple Carrot

The $4 million investment lets both companies expand

Purple Carrot says it's on track to ship over 5 million plant-based meals in 2018.
Purple Carrot

Fresh Del Monte Produce, which grows and distributes fruits and vegetables primarily under the Del Monte brand, has invested just over $4 million in plant-based meal-kit company Purple Carrot.

Purple Carrot CEO Andy Levitt said the company can now leverage Fresh Del Monte’s supply chain, gain access to a developing retail channel and pursue opportunities for product expansion.

Purple Carrot founder and CEO Andy Levitt

“Yet, with their entire remarkable infrastructure, Fresh Del Monte has very little direct-to-consumer connection—and that’s why the fit with Purple Carrot and our ecommerce consumer business model with access to our health-conscious subscriber base makes so much sense,” Levitt said.

In March, Purple Carrot declined to disclose membership figures or funding to date, saying only it “is on track to ship more than 5 million plant-based meals in 2018” after shipping 3 million in 2017.

According to CrunchBase, the investment brings Purple Carrot’s funding total to $10 million.

“Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers,” Mohammad Abu-Ghazaleh, chief executive of Fresh Del Monte, said in a statement. “We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”

Purple Carrot