Free TV That You Have To Pay For. Kinda.
Variety reports that NBC will put previews of its four new fall pilots on cable and satellite systems, including DirecTV.
“It’s unprecedented in terms of its scope and participation,” says NBCU distribution executive Henry Ahn. The episodes will be available for about two weeks beginning Sept. 10, and cable operators will also offer a 30-minute NBC fall preview special, along with trailers, exclusive scenes and viral videos.
The pact comes as the cable companies push broadcasters for more on-demand content, seeing it as a revenue driver and a competitive edge against satellite.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in