Free-to-Play Pioneer NimbleBit Says to Put Fun and User Experience First, Not Monetization

It’s been a good year for David and Ian Marsh, the twin brothers behind independent developer NimbleBit. The pair launched the free-to-play game Tiny Tower, which went on to become their biggest iOS hit yet. And then, to cap it off, Apple selected Tiny Tower as its iPhone game of 2011.

This would be an enviable accomplishment for any developer. But it’s even more of one considering that NimbleBit is entirely bootstrapped. The brothers built grew the company from their combined expertise in game and web development without using any external funding for equipment, office space or extra employees.

David and Ian Marsh.

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