Coming Soon: A Movie About The Upper West Side's 'Tree Man'

The details are rich. And this time next year, many more people besides Francois’ loyal, regular customers will get to bask in the glow of the Quebec-born Christmas tree vendor who sets up shop each holiday season at 102nd Street and Broadway.

A movie about Francois and, peripherally, several other seasonal Manhattan street vendors is being made by low West 100s resident Jon Reiner and low West 90s pal Brad Rothschild. From a recent article by Daily News reporter Joe Dziemianowicz:

The takeaway of the movie “is about relationships and rituals,” says Rothschild.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in