The Rising Cost of Influencer Marketing: How Much Is too Much?

Are we in some kind of influencer bubble? Are influencers really being paid too much?

Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it.

From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions. And as influencer payments continue to grow, some are beginning to question the return on investment of influencer marketing in general.

So are we in some kind of influencer bubble? Are influencers really being paid too much?

Add some zeroes to that figure

“We threw too much money at them and did it too quickly.”

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