Fox's excellent ad in the New York Times

We almost missed yesterday the promotional piece that Fox ran in the New York Times. The ad is so well-written it almost looks like real journalism, from the faux-folksy introductory anecdote from “X-Men” star Hugh Jackman to the supposedly surprising twist the studio chairmen Jim Gianopulos and Tom Rothman are “un-Hollywood” to a slight dose of suupposedly negative (but actually flattering) information to make the article look balanced, such as, “Fox’s make-no-excuses philosophy can be off-putting for some filmmakers.