FOX Launches Social Media 'Fear Factory' Campaign to Promote Poltergeist

This real-time campaign encourages Poltergeist fans to share their fears using the #WhatAreYouAfraidOf hashtag in exchange for custom content depicting that fear and an element of their social media profile.

Interactive and real-time marketing can be a powerful way to engage audiences. Perhaps the most famous example of real-time marketing was Oreo’s ‘Dunk in the dark‘ post, which has become a case study in real-time digital marketing success. Today, Fox launched its own real-time campaign to promote the new Poltergeist trailer.

The idea is to create a ‘Fear Factory’ wherein fans and influencers post to social media, particularly Instagram and Twitter, with the hashtag #WhatAreYouAfraidOf and receive custom responses.

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