Fox Home Entertainment teamed up with Snapchat on a unique way to tie in the home video release of Bohemian Rhapsody with Super Bowl LIII.
“A lot will happen around the Super Bowl from a marketing point of view,” Fox Home Entertainment executive vice president and co-head of marketing James Finn said. “We wanted to do something distinct. Snap is a great partner of ours, and we work with them often.”
Bohemian Rhapsody tells the story of iconic rock band Queen, and Finn pointed out, “Sports and Queen will always be connected,” noting the frequency of songs like We Will Rock You, We Are the Champions and Another One Bites the Dust being heard at sporting events.
Snap Inc.
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