FourSquare's Virtual "Super Bowl Sunday" Venue Receives More Than 200,000 Million Check-Ins
Similar to the Green Bay Packers, FourSquare did pretty well at the Super Bowl. The location based social networking site that is typically restricted to geographical venues. However, this time around FourSquare experimented for the first time with Nationwide check-ins and launched "Super Bowl Sunday" as a promoted virtual venue. Any football fan could have checked into Super Bowl Sunday by shouting "Go Packers!" or "Go Steelers!" to receive a special team badge.
Similar to the Green Bay Packers, FourSquare did pretty well at the Super Bowl. The location based social networking site that is typically restricted to geographical venues, experimented successfully with virtual venues for the first time. FourSquare launched “Super Bowl Sunday” as a promoted virtual venue. Any football fan could have checked into Super Bowl Sunday by shouting “Go Packers!” or “Go Steelers!” to receive a special team badge.
According to MG Siegler at TechCrunch, this was only a trial and not a paid sponsorship.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in