foursquare Testing Analytics Tool, Dashboard for Businesses

FoursquareLogo.jpgfoursquare will give business owners their chance to check in — to a new analytics tool and dashboard that will give them information such as who has checked in to their places of business, when they arrived, the gender ratio of their customers who have checked in, and what times of day are busiest, The New York TimesBits reported.

The geolocation-based service will also make staff pages available to businesses, easing interaction between employees and customers, according to Bits.

foursquare has been testing the analytics tool and dashboard with 30 small businesses, and it plans to gradually roll it out to another 900, Bits reported.

foursquare CEO Dennis Crowley told Bits the tool will incorporate more analytics and insight in coming months, adding that there will be an opt-in, opt-out setting in the privacy panel to give foursquare users the option of keeping their information private.