Foursquare Will Sit Out This Year's Big SXSW Party

Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off in Austin. 

After years of taking over parking lots with actual foursquare games and throwing groovy dance parties under the Central Texas stars, Adweek has learned that CEO Dennis Crowley and Co. are skipping this year, instead choosing to keep their heads down on product development.

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