Foursquare Selects Kaplow as AOR
Foursquare has selected Kaplow PR as AOR, providing media relations and messaging services and executing an education campaign about the uses of the application. Foursquare didn’t issue an RFP, but selected Kaplow out of a group of seven agencies, Foursquare PR manager Erin Gleason told PRWeek.
Gleason went on to say that the firm was chosen for its history with tech and consumer PR. Kaplow also opened a West coast office in June, and the East coast/West coast capability played a role in their selection.
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