Foursquare Adds Recommendations From Facebook Friends To Its Explore Feature

Location-based mobile application Foursquare launched its counterpunch to Facebook’s new, improved nearby tab on its mobile applications, which was announced earlier this week, with its addition of recommendations from Facebook friends to its explore options.

Location-based mobile application Foursquare launched its counterpunch to Facebook’s new, improved nearby tab on its mobile applications, which was announced earlier this week, with its addition of recommendations from Facebook friends to its explore options.

Foursquare and Facebook are both mindful of the fact that their users are more likely to trust recommendations when they come from people they already trust, as in, their friends.

In addition to seeing nearby places where their friends had checked in, Facebook users who access the nearby tab on their mobile apps can now:

  • Search nearby businesses by specific categories.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in