Foursquare Program Taps Bookstores
Bookstores have a new digital weapon. The location-based networking company Foursquare has just unveiled a new tool called “location layers,” testing the new program with the Independent Film Channel (IFC) and the Huffington Post. The new feature will allow Foursquare partners–from a publisher to a bookstore to a literary journal–to send real-world suggestions to subscribers’ mobile phones based on their current location.
Fast Company has more about the project: “If you follow IFC or HuffPo, you’ll be given notifications when you use Foursquare to check in to any location near one of their favorites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in