Lifestyle magazine Urbanite and public radio station WTMD, each local entities in Baltimore, say Foursquare helps sell traditional advertising. The media brands have teamed up to create a contest-based geosocial game dubbed "The Great Baltimore Check-In," which they are packaging with print ads, website promotions and radio plugs. It's an unusual marriage of mobile check-ins and offline ad units.
Pitched to various types of retailers, the packages range from $450 to $1,750 per month, with the ads running July 1 through Sept.
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