Forrester: Social Networking is Now Mainstream
A new Forrester Research study indicates that social networking sites in the U.S. have now gone mainstream, according to AdWeek.
The numbers are pretty startling: A consumer poll from the second quarter of this year showed that 75 percent of Internet users participate in some form of social media, which is up from 56 percent one year ago in the same period.
Content creation growth has slowed, however, according to the report. “Those publishing a blog or personal Web page saw incremental growth: 21 percent versus 18 percent.
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