Rachelle Spero, formerly EVP at WPP-owned Cohn & Wolfe’s digital media practice has joined Brunswick Group as a director in the agency’s New York office. At Cohn & Wolfe, Spero worked with clients including MasterCard, Merck, Colgate and Smuckers, among others.
She is also an adjunct professor for NYU’s Master of Science in Public Relations and Corporate Communication program.
A Brunswick spokesperson told PRNewser that Spero will not be working on the BP account, but added, “Though of course a guiding philosophy of our firm is that any client has the benefit of the insights of all of Brunswick.”
Tyler Pennock joined Cohn & Wolfe in June to take Spero’s place as SVP of the digital media practice. Pennock joined Cohn & Wolfe from from Ruder Finn, where he was SVP and director of social media.