Forget About Quarters, This Beer Vending Machine at SXSW Only Accepts Cryptocurrency

Civic is promoting its new app

Civic, the blockchain-based identity platform, has been letting South by Southwest attendees buy beer from vending machines using cryptocurrency.

To promote its new mobile app, Civic Pay, the San Francisco-based company has been serving up beer from three crypto-enabled vending machines in the Austin Convention Center.

While manufacturers such as HTC and Samsung have started adding cryptocurrency wallets to new smartphone models, the idea is still new to most users.

“We’re trying to get this out to people to make them comfortable and have them learn the habit of using their mobile device to identify themselves and now pay in the same time in the new transactions,” said Titus Capilnean, Civic’s marketing director.

Civic,

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