FA Attracts Vast Readership Outside U.S.

Like many websites around town, some like to boast their successes. Foreign Affairs has released a “record-breaking” month for April. Tucked into the release amid all that bragging, however, is a line about their readership — 60 percent of which comes from outside the country. The publication has newsstand buyers in 190 countries.

The other stats speak for themselves. For April they received 1,142,383 visits and 2,295,136 page views.

“We set out to make ForeignAffairs.com fresh, relevant, and engaging on a daily basis,” says Lynda Hammes, publisher of Foreign Affairs. “This has elevated our global profile as we attract new online audiences and enjoy increasing repeat traffic from our loyal readers.” Today, nearly 60 percent of visits to ForeignAffairs.com come from outside the United States.

The mag attributes its inflated readership to a number of things, one of which is a app that includes “Foreign Affairs on TV,” a collection of essays and video on the foreign policy dimensions of popular television shows like Game of Thrones, Downton Abbey, Boardwalk Empire, and Homeland.

“We spend way too much time watching all this stuff too. So to feel less guilty, we went out and got top experts to produce some Foreign Affairs–quality cultural commentary,” said Editor-in-Chief Gideon Rose.