Forecasting Future Freebie Failure?!

The news from Cool Britannia that Rupert Murdoch’s News International would be shutting down the free daily London Paper on September 18 has a lot of people wondering on this side of the Atlantic if this serves as a warning. The Guardian reports that this “signals an end to the London freesheet wars … when News International decided to launch an afternoon freesheet and Associated Newspapers retaliated to protect the London Evening Standard and its morning freesheet Metro by launching London Lite.”