Ford, Coke Like Facebook Advertising
While some question the effectiveness of advertising through Facebook, two major American companies say it works. Coca-Cola and Ford recently told The Wall Street Journal that they've had success on the social network.
While some question the effectiveness of advertising through Facebook, two major American companies say it works. Coca-Cola and Ford recently told The Wall Street Journal that they’ve had success on the social network.
Executives from Coke and Ford both talked about the importance of having people simply talk about the product, something that Facebook promotes. Although Ford is Facebook-crazy, competitor General Motors recently pulled its $10 million advertising campaign after the social media company allegedly wouldn’t allow GM total control of its page, in an effort to manage advertising bombardment.
Jim Farley, Ford’s global sales and marketing vice president, spoke about how the news-spreading nature of Facebook has helped his company:
Someone who likes you on Facebook is substantially more willing to advocate the brand … This interaction and engagement (on Facebook) is something that you don’t necessarily see in traditional media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in