A Ford Car Is Tweeting in Sweden

Stockholm station visitors are part of Twitter stunt

Ford is taking the idea of the "Internet of Things"and giving it a social twist over in Sweden.

The carmaker has parked a Ford Kuga Titanium X—a low-emission, diesel-powered vehicle—right outside of Stockholm Central Station, where the car is rigged with sensor technology that captures what onlookers are doing before tweeting an interpretation about their activity on Twitter. The Ford is evidently also "commenting" on what it's like inside the historic station at various times. In Swedish, the tweets can be seen via the @TweetingKUGA account as well as on a big screen next to the car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in