Forbes Premieres Latest iPad App

The newest iPad app from Forbes, titled “The ForbesLists,” is free and available in iTunes today. This is the second iPad app from the magazine, which launched “Forbes Investment Guide Plus” during the summer.

Nina LaFrance, Vice President of Consumer Marketing for Forbes, said the app is bound to be popular because of the brand power behind the lists, like the magazine’s annual 400 Richest People in America rankings:

We’re excited to create a direct iPad experience for users to access the Forbes 400 list, one of our most valuable editorial assets.

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