Forbes Names Kevin Gentzel as Chief Revenue Officer

Business magazine company Forbes announced today today that Kevin Gentzel would be taking over as chief revenue officer for the firm. Gentzel will be charged with running sales and marketing for Forbes, Forbes.com, ForbesLife, and Forbes Woman. He will operate the sales in both North America and Europe.

It’s an internal move; Gentzel previously served as president and group publisher of Forbes Media, where he created a department designed to more effectively target readers with appropriate ads. He has also served as the company’s chief advertising officer.

Read the full release after the jump.


New York, NY (February 25, 2010) — Forbes Media announced today the appointment of Kevin Gentzel as Chief Revenue Officer for the company.

In this newly created position, Mr. Gentzel will lead all advertising sales and marketing for North American and Europe, and will head the teams for Forbes magazine, Forbes.com, ForbesLife and Forbes Woman.

In making the announcement, Steve Forbes, Chairman and Editor-in-Chief said, “Since joining the company in 1999, Kevin has shown his passion for the company and his ability and talent to grow relationships and sales with our clients in creative and original ways. He is a great motivator. It has been a very challenging 18 months and we believe consolidating all our sales and marketing in North American and Europe under Kevin’s leadership is a strong, winning strategy.”

Most recently Mr. Gentzel served as President and Group Publisher of Forbes Media. In that capacity he created the Brand Intelligence Group in November 2008, which has successfully partnered with the senior-most agency marketing executives to creatively and effectively connect Forbes audiences with our advertisers’ core communications goals. Prior to that, Mr. Gentzel served as Chief Advertising Officer for Forbes.com. In the decade he has been with the company, Mr. Gentzel has held other senior sales management positions in New York and the West Coast.

Prior to coming to Forbes, Mr. Gentzel was an advertising sales representative at Scientific American. His experience also includes ad sales for Medical Economics and Modern Medicine magazines.

He is a graduate of The University of Florida with a Bachelor of Arts in English Literature. He resides in Manhattan.