Forbes.com is the latest publication to embrace the Snapchat aesthetic, introducing a mobile redesign, currently in beta, that is a conscious nod to packaging a story the Snapchat way. Story covers, or cards, take up the entire screen with an image, title and author information. The story content is accessed by swiping up and new stories are accessed by swiping left or right.
But the site’s structure also embraces an emerging, Google-approved technology known as a Progressive Web App (PWA), a fast-loading mobile/app hybrid that can be accessed through a browser and added to the home screen like an app, but without the need for an app store download.
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