Forbes' Executive Woman Title Launches

The magazine will cover topics like designer fashion for the office and personal finance for C-suite women who, despite their wealth, aren’t always well-versed in the subject. “I think there’s an enormous editorial niche to fill,” said Catherine Sabino, editor in chief. “Every woman here says, there are balance issues that are more of an issue for women than for men.”

FLEW will initally be polybagged with Forbes‘ October issue for 125,000 female subscribers (what, the male subscribers don’t get to read it?) and will publish on a quarterly basis starting in 2008.