Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year
Publisher adds analytics tools for marketers
Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business.
The company announced that it expects the 3-year-old native ad offering to account for about 20 percent of total ad revenue this year, rising to an estimated 30 percent in 2014.
On the strength of BrandVoice, as well as programmatic sales, digital ad revenue has exceeded print for the company, as digital now accounts for 53 percent of total ad revenue.
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