For the First Time, Pinterest Has a COO

Square business lead Francoise Brougher starts March 12

Headshot of David Cohen

After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest’s first on March 12.

Why add a COO now, after going without one since it was founded in March 2010? “We think it’s the right time in our business to benefit from a world-class operations leader,” Pinterest said. “There are only a handful of executives in the world who have multibillion-dollar business experience, and Francoise is one of them.”

Prior to leading growth operations at the mobile payments company, Brougher served as vice president of small and midsized business global sales and operations at Google. At Pinterest, she will be part of the executive management team based out of the company’s San Francisco headquarters, reporting to co-founder and CEO Ben Silbermann.

Pinterest said Brougher will be responsible for managing and growing operations globally. Brougher will lead the platform’s sales, partner marketing, communications, measurement, corporate and business development teams as the company seeks to expand its international user base and scale its global advertising program.

Prior to Google, Brougher also worked with Charles Schwab, Ocean Gem Pearl, Booz Allen Hamilton and L’Oreal. David Cohen is editor of Adweek's Social Pro Daily.