For News, Study Finds Massive Overlap in Print and Web

A recent study by Scarborough found that 81% of survey respondents read the print and online versions of newspapers.

Furthermore, as the day goes on, less people read the printed paper. 63% of the above group read printed papers in the morning, but only 41% do in the evenings. This probably reflects the easier availability of papers in the morning, as well as home deliveries, the study noted.

We’d love to see mobile thrown into this mix the next time around, given the fact that more people are picking up breaking news on mobile these days.

Scarborough: Big Overlap In Newspaper/Web Use [MediaPost]