Food for Thought

NEW YORK The upcoming launch of Mixingbowl.com represents Meredith Corp.’s first attempt at creating an independent social network. Mixingbowl takes the approach that authentic community building must happen outside the digital spinoffs of its established print products, which include Better Homes and Gardens and Parents.

The site provides a venue for consumers to share recipes and connect with others on food-related community groups. Due to launch in late November, Mixingbowl is powered by technology company Ripple6, which has built local mom networks for Gannett Co.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in