PopSugar Launches Fashion-centric Online Game

The celebrity-infused women’s portal PopSugar is looking to blend social gaming, virtual worlds and ecommerce in a new fashion-centric online game. And it’s lined up a slew of big names from the world of couture to help.

The site has launched PopSugar’s Retail Therapy, a social online game via which players endeavor to stock a virtual boutique store with real world brands. The new game is available both on Facebook and via playretailtherapy.com/play-now.

When logging on to play Retail Therapy, users start with an empty virtual boutique.

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