Metacafe Acquires Action Sports
Online video hub Metacafe has acquired Action Sports Inc., a company which produces and streams live fringe sporting events on the Web. Terms of the deal were not disclosed.
At the center of the deal is Action Sports’ Go211.com, which showcases sports such as BMX, skateboarding and competitive Blackjack. According to the analytics firm Compete, Go211’s audience peaked earlier this year at close to 2.7 million unique users, before landing at 1.5 million uniques in July.
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