Following the Famous with Fantapper

While we’re familiar with Brand Affinity Technologies (BAT), the platform that connects brands with athletes for sponsorships, we only just noticed they’ve developed a  tool called Fantapper that could be quite useful for the PR industry.   BAT’s original offering solved a onerous problem for brands with its massive clearinghouse of athletes, complete with “affinity metrics” and the tools to quickly identify and license the right talent for the job.