Folio: Publishes Bewildering Piece About Magazine Innovation
The headline: “Want To Innovate? Look To The Little Guys.”
The content: “Kalmbach, which publishes 15 special interest magazines with total circulation of 1 million plus, knows what they are and what they need to be, even amidst the changes of the media industry…[Kalmbach has] faith in a model that works … and [is] not just chasing the latest fad for its own sake.”
In any case, Kalmbach Publishing Co., which may be most well-known (in this circle, anyway) outside the general area of Waukesha, Wisc.,
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