On-the-Fly Tweaks by Flite
Ad platform company catches a Hail Mary from LinkedIn—will it lead to success?
Will Price says finding the product at a technology startup is a lot like Supreme Court Justice Potter Stewart’s definition of pornography: “You know it when you see it.” At Flite, the ad platform company where Price is the CEO, that process actually happened twice.
Flite, you see, isn’t in launch but relaunch mode. Before March, when it took a new round of venture capital investment and rebranded itself with its new name and a new description as a cloud advertising service, Flite was Widgetbox, a 2007-era startup that gave companies tools for creating and distributing apps, widgets, and other small, self-contained pieces of software that could be easily installed by users.
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