Flurry: Mobile App Usage Increased 11% in 2016
Flurry Analytics released a new report, which analyzed the time users spent in apps in 2016.
Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016.
The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent.
Messaging and social apps saw year-over-year session growth of 44 percent, while personalization apps experienced a 46 percent decrease in sessions in 2016.
Overall, Flurry said time spent in messaging and social apps increased by 394 percent in 2016 when compared to 2015.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in