Flurry Adds Age, Gender Demographics in Revamp of Analytics Product

Flurry did a big overhaul of its core analytics product today, adding ways for developers to break out their users by age and gender.

Developers can also look at their user base by location, app interests and usage. For example, a developer could look at the differences in behavior between low, medium and high-usage players. They can also do more advanced cohort analysis, where can they compare the behavior of users who joined the app at different times.

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