Flurry: 2013 was biggest Christmas yet for mobile app downloads, but year-to-year growth starting to slow

As tablets and smartphones continue to be the go-to gifts during the holiday season, it should come as no surprise that Christmas 2013 proved to unleash a record setting number of downloads, up 91-percent compared to the average December day leading up to the event.

These findings are part of a recent report released by the mobile measurement and analytics platform Flurry, as the company studied the movement of over 400,000 apps to find what people were doing once they unwrapped that new iOS or Android device.

The study found that overall, Christmas 2013 app downloads increased by 11-percent over 2012, but the year-to-year growth rate has slowed considerably, mostly due to the fact that for many consumers, this is now their second, third, or even fourth device, and these customers are sticking with the apps they already know and trust.

According