Flipboard Moves Into Commerce With New Shopping Channel

App evolving from content discovery to products

After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that will let people discover, view and share products.

Flipboard will now let users collect products from the new shopping channel or any online retailer into their own Flipboard magazine. They can also browse content that's pre-loaded into the channel, like custom catalogues from brands like Birchbox, Banana Republic and ModCloth and celebrities including Daniel Boulud and Cynthia Rowley.

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