Flipboard Expands Local News Initiative to 15 More Cities in U.S., Canada

It now serves 50 metropolitan areas

Flipboard's local news initiative debuted in 23 markets in January Flipboard

Flipboard expanded its local news initiative to 15 more cities in the U.S. and Canada, bringing the total number of metropolitan areas it serves to 50.

It debuted in 23 markets in January, expanding to another 12 in March.

Flipboard teams up with and curates content from local newspapers, radio stations, television stations and blogs, with each local feed covering topics including the coronavirus, dining, elections, news, politics, real estate, sports, traffic and weather.

As part of the new release, users can personalize their local feeds by choosing subtopics related to their metropolitan areas, such as sports teams, nearby towns, local politics and real estate. Flipboard said, “By using this new option, one user can include updates about local sports teams, while another can create a feed that focuses on local coronavirus news.”

Flipboard will also begin testing localized notifications later this month in Chicago, Houston and Philadelphia, in order to determine what types of notifications users find most helpful. People in those markets will receive notifications on their phones when important local news breaks.

Flipboard vice president of content and communications Marci McCue said in a statement, “We launched our local initiative at the start of 2020, and we’ll continue to expand this program over the course of the year. It seems more relevant and important than ever as our communities grapple with the impact of a pandemic, racial injustice and unemployment, making the need for reliable, local information more critical than ever.”

The 15 new markets are: Calgary, Alberta; Cincinnati; Columbus, Ohio; Edmonton, Alberta; Hartford, Conn.; Honolulu; Kansas City, Mo.; Louisville, Ky.; Memphis, Tenn.; Milwaukee; Montréal; Oklahoma City; Omaha, Neb.; Ottawa, Ontario; and San Antonio.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.