Flipboard Comes to the iPhone

Social magazine looks beyond tablets

Flipboard, the popular news-reading startup, is taking its first step beyond the iPad: It announced plans to launch its iPhone app today.

Normally, there's nothing unusual about a startup launching an iPhone app. Flipboard is a bit different because it has been iPad-only since it first launched in July of last year. And it has been closely identified with Apple's tablet, with blogger Robert Scoble, for example, calling it the iPad's first "killer app."

The company calls itself a "social magazine," presenting news stories from your social networks in a slick, tablet-optimized layout.

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