Fleishman Wins “High Six Figure” IRobot Account

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Fleishman Hillard notched its first big win of 2009, landing global AOR duties for IRobot, known for their Roomba floor vacuuming robot. The account is in the “high six figures” according to PRWeek.

As with any account of this size, it doesn’t come without challenges, and in this case one could certainly be managing Daily Show satire and other more serious media reports on the company’s work with the US military. iRobot has received $286m in military contracts to develop robots for “reconnaissance missions and to identify roadside bombs, improvised explosive devices (IEDs), and other unexploded ordnance.”

Vacuum floor? Check. Find bombs? Check.