Fleishman-Hillard Canada Apologizes For 'Tackiest Press Release in Human History'
Remember how we had that discussion last week about knowing where the line is and not crossing it with crazy media pitches? Let us now direct our attention to the latest from Fleishman-Hillard in Canada.
In an effort to promote its client BackCheck, a company that does background checks on prospective employees and others, Fleishman-Hillard in Vancouver sent out a release noting that a check on Luka Rocco Magnotta would’ve given a heads up about anything suspicious.
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